IRL is live. People are already earning IRL Points — join our Telegram and set up your profile at irl.energy to claim yours.
Culture has always been driven by the people who show up, but that energy has been difficult to recognize and reward. IRL is a rewards system for culture that connects real-world participation with onchain value. People earn IRL Points by checking in at events and supporting venues they care about. Points determine your tier and unlock access to exclusive rewards from 200+ global partners. Later, those Points can be redeemed for $IRL - the token that represents ownership in the ecosystem. Where Points measure participation and unlock status, $IRL is a currency you can spend, trade, or use to shape what happens next.
IRL is built by Refraction, which has produced more than 50 events across five continents in three years, bringing together parties, lineups, and exhibitions of new art.We know what makes culture tick because we’re part of it, and we built IRL to reward the people who are, too.
With the app live at irl.energy, IRL is already woven into clubs, festivals, and galleries across the world. Every check-in, guest list, or digital drop becomes a way to be recognized and rewarded for your presence.
Culture is shaped by shared experiences, whether online or in person.
Experience is the pulse of our hybrid digital-physical society - a mesh where transactions, ideas, and conversations intersect.
But today, these moments are increasingly fragmented. Platforms like Ticketmaster, Meta, and other intermediaries extract value from participation while giving little back to the communities creating it. The result is a culture that feels controlled, commodified, and disconnected from the people who make it meaningful.
The evolution of the internet mirrors that of cultural events, starting as grassroots movements before becoming large, structured systems.
IRL introduces a new paradigm that preserves the strengths of these systems while fostering broader participation and innovation.
IRL envisions a future where cultural value is recognized and shared at every level. Instead of reinforcing the old systems, IRL introduces an evolution: a framework that’s as scalable and connected as the platforms we know, but designed to unlock value that only shared ownership can create. As legacy platforms decay and demand for genuine connection grows, IRL is building the infrastructure for experiences to not just drive culture, but define its future.
IRL has been part of Refraction events everywhere from club nights at Public Records in NYC to major art exhibitions at SXSW in Austin. We’ve booked legendary underground DJs like Ron Trent and Move D alongside rising local champions such as Ash Lauryn, INVT, and Yu Su, while also showcasing blue-chip digital artists - curating and producing 50+ events with partners such as Polygon, Stellar, Aptos, and Galxe.
IRL is launching with partners across culture and tech who fuel the ecosystem through events, editorial, and token campaigns: venues like Public Records and Ponyboy; promoters like MUTEK and Rainbow Disco Club; creative orgs like ArtDAO, Lukso, and Zora; and tech platforms like Stellar, Base, and Syndicate. Together, they help bridge cultural experiences with onchain participation.
Our alumni network spans over 2000 creatives across music, visual art, and design. From the start, Refraction has made exhibitions core to every event - showcasing hundreds of works and commissioning programs with partners like Lens, Lukso, Zora, Base, Aptos, and more. This growing network continues to define IRL’s creative backbone.
Joining IRL often starts at the door: tap or scan the Touchpoint and earn IRL Points instantly. Depending on the venue, IRL Touchpoints pop up in creative spots - entrances, bars, and even photobooths. This makes onboarding seamless and fun, baked into the natural flow of the night.
1,169 early believers minted Refract Passes, raising 292.25 ETH to launch IRL. Founding Membership is capped at 1,538, held by artists like Claire Silver, Ikaro Cavalcante, Nicolas Sassoon, and p1xelfool - alongside founders, execs, investors, and influential creatives across music, art, and fashion.
Now (Pre-TGE)
Next (Post-TGE)
Long Term (Early 2026):
IRL is being built by the team behind Refraction - an artist-owned platform that’s produced 50+ global events and helped launch some of the most creative campaigns in onchain culture.
Whether you’re a venue, artist, curator, or builder - IRL is ready to plug in.
Here are the three ways to get involved today:
Create your profile at irl.energy, check in at events, and start earning IRL Points right away. Every action builds your tier, unlocking rewards across our global partner network.
The Refract Pass is for the earliest believers in IRL. Apply for Founding Membership and, if accepted, you’ll be invited to purchase a Refract Pass - a membership key that automatically puts you in the highest tier, auto-crediting 25,000 IRL Points, which plug directly into $IRL rewards, priority RSVP for Refraction events, a limited-edition tee, and airdrops from celebrated artists along the way.
We’re actively onboarding affiliate partners who want to offer rewards to our community of 40,000+ cultural power players - founders, execs, investors, and influential creatives across music, art, fashion, hospitality, and tech. When they claim your perk, it drives visibility, credibility, and demand. Early partners also get first access to $IRL token allocations, top billing, and co-marketing. Email us at partnerships@refractionfestival.com to learn more.
Get started:
See you IRL.
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